In July 2021, Spotify launched the “What’s New” feed, a section that collects all new releases and episodes from artists and podcasts that the user follows. In June 2019, Spotify launched a custom playlist titled “Your Daily Drive” that closely replicates the drive time format of many traditional radio stations. Rap Caviar had 10.9 million followers by 2019, becoming one of Spotify’s Top 5 playlists.
User growth continued, reaching 20 million total active users, including five million paying customers globally and one million paying customers in the United States, in December 2012. A month later, Spotify announced that “Lean On” by Major Lazer and DJ Snake featuring MØ was its most-streamed song of all time with over 525 million streams worldwide. In February 2017, Spotify announced the expansion of its United States operations in Lower Manhattan, New York City, at 4 World Trade Center, adding approximately 1,000 new jobs and retaining 832 existing positions.
After the success of its original service, Google Search (often known simply as “Google”), the company has rapidly grown to offer a multitude of products and services. Spotify does not sell user data but did begin selling broader trend data, often coined “streaming intelligence” to marketing firms in 2016, allowing for the data to be available directly to clients. Pelly advocated for a move away from the current royalty model that says the artists who people listen to the most should make the most money toward a more generalized approach where the decision for who gets paid rests with industry or government bodies, not audiences. In July 2025, several artists joined a boycott of Spotify because Spotify CEO and co-founder Daniel Ek raised another $600 million in support of German defense company Helsing through his investment fund.
One month after Spotify acquired Gimlet Media in February 2019, 75% of staff at Gimlet Media went public, signing union cards and seeking voluntary recognition. Moreover, they are asking for a fairer redistribution system, as smaller artists are disproportionately disadvantaged on Spotify. One year later, in 31 cities worldwide, 27,500 musicians joined UMAW’s campaign #JusticeAtSpotify to demand a compensation of one cent per audio stream. The United Musicians and Allied Workers campaigns for a fairer redistribution and compensation system for musicians.
Accounts and subscriptions
In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company’s foundation in 1998. In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.
Another source of income was music purchases from within the app, however this service was removed in January 2013. In November 2018, Spotify announced it was opening up Spotify Connect to all of the users using its Free service, however, these changes still required products supporting Spotify Connect to support the latest software development kit. Though all three applications support real-time stem separation and mixing, this functionality is disabled on music streamed from Spotify. The Waze partnership allows Waze app users to view directions to destinations within the Spotify app and access their Spotify playlists through the Waze app. The integration also enabled Spotify within the SXSW GO app to help users discover and explore artists performing at the conference.
Registrations surged following the release of the mobile service, leading Spotify to halt registration for the free service in September, returning the UK to an invitation-only policy. In February 2009, Spotify opened public registration for the free service tier in the United Kingdom. As of December 2023, Spotify was the 47th most-visited website in the world with 24.78% of its traffic coming from the United States followed by Brazil with 6.51% according to data provided by Semrush. It offers some social media features such as messaging, creating profiles, following friends, shared playlists, and creating listening parties called “Jams”. Operating as a freemium service, the basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. You can also control what data is saved in your account with easy on/off controls, and even delete your data by date, product, and topic.
- On 1 July 2019, Spotify deprecated the program and announced plans to stop accepting direct uploads by the end of that month and eventually remove all content uploaded in this manner.
- Terry Semel, Yahoo’s then-CEO, offered $3 billion to purchase the company, but Page and Brin reportedly held firm on a $5 billion valuation.
- Ek first had the idea for Spotify around 2002 when peer-to-peer music service Napster shut down and another illegal site Kazaa became popular.
- While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites.
- This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the search and search advertising markets.
- In December 2025, over 300 terabytes of files were scraped from Spotify’s servers and uploaded to Anna’s Archive, totalling 86 million songs uploaded from 2007 to July 2025 that account for 37% of all songs and 99.6% of all listens, as well as 256 million rows of song metadata.
Get the details on how Search works — from the approach we take, to the technology behind it.
In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal. Following Google’s corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet’s Access division. In February 2010, Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM. In October 2016, Google announced Daydream View, a lightweight VR viewer which lets the user place their smartphone in the front hinge to view VR media.
Data loss
The same December, it was announced that a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in Manhattan’s Hudson Square neighborhood. In March 2018, Google’s parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. In 2021, court documents revealed that between 2018 and 2020, Google ran an anti-union campaign called Project Vivian to “convince them (employees) that unions suck”. Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture. The coalition is made up of “13 different unions representing workers in 10 countries, including the United States, the United Kingdom, and Switzerland”.
Spotify intended to use MightyTV to improve its advertising efforts on the free tier of service. In March 2017, Spotify acquired Sonalytic, an audio detection startup, for an undisclosed amount of money. The database was thought to be evidence of an impending credential stuffing cyberattack targeting Spotify as it contained the credentials of up to 350,000 compromised user accounts. This approach is not intended to raise fresh capital, but to let investors get their returns.
Spotify for Artists
In Spotify’s apps, music can be browsed or searched for via various parameters, such as artist, album, genre, playlist, or record label. Spotify also offers a proprietary protocol known as “Spotify Connect”, which lets users listen to music through a wide range of entertainment systems, including speakers, receivers, TVs, cars, and smartwatches. The company said users would be able to login into the main Spotify app with their Stations account and transfer their stations into Spotify. In November 2015, Spotify introduced a “Fan Insights” panel in limited beta form, letting artists and managers access data on monthly listeners, geographical data, demographic information, music preferences and more.
Upon discovering Ding had been in contact with Chinese state-owned companies, Google notified the FBI, who carried on the investigation of the data breach. Ding had allegedly stolen over 500 files from the company over the course of 5 years, having been hired in 2019. In March 2024, a former Google software engineer and Chinese national named Linwei Ding was accused of stealing confidential artificial intelligence information from the company and handing it to Chinese corporations. EU competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by “imposing anti-competitive contractual restrictions on third-party websites” that required them to exclude search results from felice bet Google’s rivals.
Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. These ticker symbols now refer to Alphabet Inc., Google’s holding company, since the fourth quarter of 2015.update
Acquisitions, podcasting and exclusivity deals
700 employees have since joined Unionen, with another 100 each joining Engineers of Sweden and Akavia. In November 2022, Henry Catalini Smith, a Spotify engineer in Malmö, set up the channel #kollektivavtal in the internal company Slack, which means “collective agreement” in Swedish. Swedish labor disputes are also happening at Tesla and Klarna as of 2024update. Spotify GmbH employees in Berlin established an electoral board in February 2023, which prepared the election for the works council in April.non-primary source needed Spotify supports integration with DJ software, allowing DJs to mix with music streamed from the platform.
- In April 2017, the panel was upgraded to leave beta status, renamed as “Spotify for Artists”, and opened to all artists and managers.
- For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues.
- Spotify has been criticised by artists and producers including Taylor Swift and Thom Yorke, who have argued that Spotify does not fairly compensate musicians, and both withdrew their music from the service.
- The integration also enabled Spotify within the SXSW GO app to help users discover and explore artists performing at the conference.
- Recognized as one of the biggest ever commercial property acquisitions at the time of the deal’s announcement in January, Google submitted plans for the new headquarter to the Camden Council in June 2017.
In April 2015, Spotify began another round of fundraising, with a report from The Wall Street Journal stating it was seeking $400 million (equivalent to $515,700,000 in 2024), which would value the company at $8.4 billion (equivalent to $10,831,000,000 in 2024). In February 2010, Spotify received a small investment from Founders Fund, where board member Sean Parker was recruited to assist Spotify in “winning the labels over in the world’s largest music market”. Spotify became profitable for the first time in 2024 with a net profit of €1.14 billion ($1.17 billion). Years after growth and expansion, a November 2012 report suggested strong momentum for the company. In 2008, just after launch, the company made a loss of 31.8 million Swedish kronor (US$4.4 million).
On 14 November 2018, the company announced 13 new markets in the MENA region, including the creation of a new Arabic hub and several playlists. While certain musicians laud the service for offering a lawful option to combat piracy and for remunerating artists each time their music is played, others have voiced objections to Spotify’s royalty structure and its effect on record sales. Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. In doing so, if users chose to listen to one set of these artists’ music, it effectively reduced the number of plays for other musicians.